AXA collaborates with CoverGo to increase its speed to market and improve customer experience

(From left to right) Peter Tam, Deputy Chief Executive Officer of CoverGo, Kenneth Lai, Chief General Insurance Officer of AXA Hong Kong and Macau, Tomas Holub, Founder & CEO of CoverGo

HONG KONG, July 10 – AXA Hong Kong and Macau (“AXA”), today announced its collaboration with CoverGo, the leading global no-code insurance SaaS core platform for health, life, and P&C, to improve AXA’s general insurance ecosystem in Hong Kong. With the advanced technology supported by CoverGo, AXA will use its platform for general insurance-related products, to increase its speed to market and improve customer experience, achieving optimal efficiency.

The CoverGo platform is modern and scalable, its API-driven approach allows easy integration to AXA existing system, helping AXA to set the stage for future digital transformation and improvements across different lines of business and products.

Kenneth Lai, Chief General Insurance Officer of AXA Hong Kong and Macau, said, “As digital transformation has become a prevalent market trend, we are thrilled to collaborate with CoverGo to bolster our digitalization endeavors. By utilizing the digital distribution platform, we can enhance our capabilities and achieve a faster time-to-market, resulting in added value for our business. Looking ahead, we will maintain our position as the No. 1 General Insurer in Hong Kong by continuously delivering outstanding products and services to our valued customers.”

Tomas Holub, Founder & CEO of CoverGo, said: “We are delighted to assist AXA on their journey towards digital transformation. AXA has shown a clear commitment to digitizing and streamlining its insurance ecosystem in an efficient and scalable way using CoverGo’s cutting-edge no-code core insurance platform. It’s also a validation of CoverGo’s insurance capabilities, with leading insurers across the globe adopting our platform. We look forward to growing our collaboration with AXA across many products and markets.”

AXA’s newly launched SmartHelper Plus, a comprehensive insurance plan that provides extensive support for foreign domestic helpers, and also offers protection plans for local domestic helpers and postnatal care helpers, is the first product available on the platform.

About CoverGo

CoverGo is the leading global no-code insurance core platform for health, enabling insurance companies to transform digitally in the most flexible, scalable, and cost-effective way. Growing number of insurance companies, and emerging insurtechs across the globe adopt CoverGo to build and launch all types of insurance products within days, develop omni-channel distribution, and digitize policy admin and claims. CoverGo’s clients include AXA, Bupa, MSIG (MS&AD), Dai-ichi Life, DBS Bank, and many others.

To learn more, visit

About AXA Insurance PCL

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 51 markets and serving 93 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health, and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers but also a holistic partner to the individuals, businesses, and communities we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customer’s needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought-leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social, and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles – as an investor, insurer, and an exemplary company.

To learn more, visit

Media Contact


Michelle Chan



Rachel Lai


Erica Liu


Want to know how we can help your business?