Company background

Bupa’s purpose is helping people live longer, healthier, happier lives and making a better world. Bupa is an international healthcare company serving over 38 million customers worldwide. With no shareholders, Bupa reinvest profits into providing more and better healthcare for the benefit of current and future customers.

Use Case

Bupa has now adopted CoverGo as its new health insurance system in order to accelerate customer onboarding, launch customized products in record time, increase sales through new channels, and improve the user experience for all health insurance stakeholders.

CoverGo’s award-winning no-code product builder enables Bupa to shape different types of individual and group health insurance products in hours, without a single line of code, and make them instantly accessible through CoverGo’s open insurance APIs. Products can be tailored to each customer’s specific needs and made available via agency, broker, and partner channels for both new business and renewals.

Bupa also chose CoverGo as a partner to set the right foundation for future improvements in its ecosystem. The CoverGo platform’s modular architecture offers unrivaled flexibility for insurers to gain quick wins that can be integrated within existing systems, as well as easily scaled into a full-fledged core health insurance system covering policy administration, claims, distribution, member movements, provider management and more.


Yuman Chan, General Manager of Bupa (Asia) Limited said: “We are excited to partner with CoverGo to accelerate our digital transformation agenda. With innovative solutions and technologies, we are able to create frictionless care pathways. Delivering a digitally enhanced and connected journey, futureproofs our business and provides an exceptional experience for our customers. Innovative healthcare is about finding new ways to care for people, so it’s easier and more accessible right from enrolment to claims settlement.”

Tomas Holub, Founder & CEO of CoverGo said: “We are delighted to assist Bupa on their journey towards digital transformation. Bupa has shown a clear commitment to digitize and streamline their health insurance ecosystem in an efficient and scalable way using CoverGo’s cutting-edge no-code insurance platform. It’s also a validation of CoverGo’s health insurance capabilities, with leading health insurers across the globe adopting our platform. We look forward to growing our collaboration with Bupa across many products and markets.”

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